#ILoveGay.BIZ Blog

Meet Serge Gojkovich, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011. Along with David Paisley of Community Marketing, Inc., Serge will be presenting on Strategies For Getting The Most Out of Media and Sponsorship Purchases .  As President of Gay Consultants, Inc. (GCI), and a leading expert in LGBT marketing and public relations with over fourteen years experience Serge Gojkovich has established himself as a trusted advisor, skilled marketing director and deft project manager with an intuitive grasp of technology and knack for creative solutions. Drawing upon Serge’s vast experience working with a client list that currently includes Visit London, Grindr, VisitBritain, the Commonwealth of Massachusetts and Instinct Magazine’s Gay Travel News, this joint presentation with David Paisley, will address the challenges of synthesizing information overload in the contemporary business environment, distilling that information down to it...

Meet Tom Legan, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011. Tom will be presenting Leveraging Pride, Community Events and Promotions , alongside Jerime Black, LGBTQ Sales & Marketing Manager, Barefoot Wine.  The information presented will be: How to Promote Your Business to the LGBT Community Through Consumer Event Marketing The Lovemarks of this century will be the brands and businesses that create genuine emotional connections with the communities and networks they live in Tom will be talking about " How to Promote Your Business to the LGBT Community Through Consumer Event Marketing ". Over the past 8 years, the agency has helped television networks like HGTV, Lifetime and ABC and brands like Macy's directly and personally reach the LGBT audience through participation at gay pride festivals and related consumer events. He'll highlight what tactics have worked best for his clients at these events including ...

Meet Stephen Lucin, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011. Stephen will be presenting  Earned Media/PR Strategies For Reaching the LGBT and Mainstream Communities.   The presentation by Intercontinental Style’s Stephen Lucin will focus on techniques that can assist businesses/individuals in reaching both LGBT and Mainstream communities through sophisticated Earned Media/PR tactics. Opening with an introduction to the value of earned media, the presentation will then focus on examples where these strategies have been most effective. Similarities and differences in approaches will be explored to further appreciate the unique nature of each market demographic, and will  illustrate the importance to approach different communities with tailored tactics. A workshop not to be missed! Links: www.lgbtmarketingconference.com  |  www.intercontinentalstyle.com