LGBT Marketing Conference NYC Spotlight: Hilary Shaev - Leading the Way: Lesbians and the WNBA

Meet Hilary Shaev, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 24th, 2014.

Hilary Shaev, Vice President of Marketing at the NBA (National Basketball Association), will be speaking on "Leading the Way: Lesbians and the WNBA".

About the presentation:
Lesbians have been devoted WNBA fans since the league's inaugural season in 1997.

In order to better serve and engage this highly valued segment of its fanbase, the league conducted a comprehensive study with CMI last year.

With its 18th season tipping off in just a few weeks, the WNBA is executing a comprehensive targeted marketing and communications plan that underscores its commitment to inclusion, equality and its lesbian fans.

In her conference presentation, NBA VP/Marketing Hilary Shaev will share the multi-channel elements of this integrated campaign.




Comments

Post a Comment

Popular posts from this blog

Life Expectancy of Digital Content, with a Twist

Image
When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain. It was the blog life expectancy that first resonated with me... it felt right on!   Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix! For most of the other social media post's life expectancy estimates, I concur... but for Facebook , I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Wh
Read more

How Do You Select LGBT Media For Your Marketing Mix in 2018?

Image
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over
Read more

Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint

Image
Multimedia Platforms Inc. (MMP) (OTCQB: MMPW) today announced it has completed the acquisition of Columbia FunMap, Inc. (FunMaps), a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint. “This attractive complementary publication was our first acquisition target for many reasons,” stated Bobby Blair, CEO of MMP.  “In FunMaps we not only acquire the print publication, with a readership of over five (5) million per year, plus thousands of vendors and advertisers in established markets throughout United States and Canada, but also the robust online directory/city guid
Read more