LGBT Marketing Conference NYC Spotlight: Hilary Shaev - Leading the Way: Lesbians and the WNBA
Hilary Shaev, Vice President of Marketing at the NBA (National Basketball Association), will be speaking on "Leading the Way: Lesbians and the WNBA".
About the presentation:
Lesbians have been devoted WNBA fans since the league's inaugural season in 1997.
In order to better serve and engage this highly valued segment of its fanbase, the league conducted a comprehensive study with CMI last year.
With its 18th season tipping off in just a few weeks, the WNBA is executing a comprehensive targeted marketing and communications plan that underscores its commitment to inclusion, equality and its lesbian fans.
In her conference presentation, NBA VP/Marketing Hilary Shaev will share the multi-channel elements of this integrated campaign.