LGBT Marketing Conference Schedule is Finalized - Includes Google, Hilton, WNBA, Digitas and more

If you haven't registered for the upcoming LGBT Marketing Conference in New York April 24th, 2014, then be sure to do so now at www.LGBTMarketingConference.com.  The speaker schedule is now complete and the line-up is incredible, as outlined below.  Held at the New York Times Conference Center, this year's conference focuses on three main pillars of business today...
Sales & Marketing, Leisure & Business, and Tracking & Results.

Schedule for the Day

 LGBT Sales and Marketing
Tom Roth, President, Community Marketing & Insights
   • Update on CMI’s LGBT Community Survey Research
   • LGBT Marketing Trends and Observations:
        Looking Ahead at 2014 and Beyond
Matt Skallerud, President, Pink Banana Media
   • Social Media and Website Analytics – Integrated to
      Give Your Company the Strategic Edge
   • #LGBTBiz - #hashtags to Maximize Your Social Media Outreach

Keynote Corporate Case Studies
How Hilton Goes Out to Reach LGBT Travelers
   John Forrest Ales, Vice President, Brand Public Relations, Hilton Worldwide
Leading the Way: Lesbians and the WNBA
   Hilary Shaev, Vice President, Marketing, National Basketball Association
   http://lgbtnewmedia.blogspot.com/2014/04/lgbt-marketing-conference-nyc-spotlight.html

Niche Marketing and Sales within the LGBT Community
Lessons Learned in a Decade of Same-Sex Weddings
   Bernadette Coveney Smith, President, 14 Stories and the Gay Wedding Institute
LGBT Family Market
   Gabriel Blau, Executive Director, Family Equality Council
African American LGBT Community Survey Results
   Earl D. Fowlkes, Jr., Present/CEO, Center For Black Equity

Digital Marketing
Exploring “Mainstream” Online Approaches to Connect with LGBTs
   Imran Khan, Creative Agency Lead, Google
Mobile is SO Gay: New Rules for LGBT Engagement
Harnessing Big Data to Target LGBT Consumers
   Mark Elderkin, CEO, Gay Ad Network

LGBT Marketing and Communications
Gay Media: Why Print Matters and Its Not Just Print Anymore
   Todd Evans, President & CEO, Rivendell Media
Public Relations Strategies for Reaching the LGBTQ Community
   Cathy Renna, Senior Vice-President, Target Cue
   http://lgbtnewmedia.blogspot.com/2014/03/lgbt-marketing-conference-nyc-spotlight.html
Facebook: The 21 Day Road To 50K Likes
   Gabriel Cooper, Marketing, Content and Community, GayCities & Queerty

Putting it All Together: Steps to Reaching the LGBT Market
Negotiating the Internal and Political Challenges of an LGBT Initiative
   Jeff Guaracino, Chief Strategy Officer, Atlantic City Alliance (ACA)
Closing Q&A
   Moderated by: Tom Roth, Community Marketing & Insights
   and Matt Skallerud, Pink Banana Media



Comments

  1. UnknownMay 15, 2014 at 8:08 AM

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  2. UnknownMay 27, 2014 at 3:22 AM

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  3. UnknownFebruary 28, 2015 at 9:54 AM

    Thank you again for your events, we started in 1980 with our SF LGBT community that did not know what letters even were about, in those days and most lived in "supposed to be…." actions. Today we were first to shoot the interviews with Judges of SF Marriages in 2012 reinstated DOMA and proud to meet the movers and shakers. We worked with LGBT TV Show (In the Life) and our hopes are to be a voice of shifts in identity and growth in 2015. www.OmOrganicMedia.com

    ReplyDelete

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