Life Expectancy of Digital Content, with a Twist
When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!" But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!" Let me explain. It was the blog life expectancy that first resonated with me... it felt right on! Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client. 2 years for a blog entry is a solid component to the digital marketing mix! For most of the other social media post's life expectancy estimates, I concur... but for Facebook , I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today. Wh...
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