Canada’s gay tourism is big business. It represents a $7 billion market that has remained relatively untapped by much of the tourism industry. With LGBT travelers spending more than $3400 per vacation, nearly twice as much than other visitors, it’s a revenue booster that is hard to ignore. It is important for the tourism industry to begin planning how they will leverage and accommodate the millions of visitors WorldPride 2014 will bring to our region. This is one of the largest LGBT events in Canada’s history and the first-ever North American stop, the positive economic spin-offs that will stem from it cannot be underestimated. TGC’s October conference will educate and inspire tourism-related organizations to prepare for what many organizers are describing as a once-in-a-lifetime business opportunity. Connect with the LGBT Market: Where & How with Marketing Magazine’s Top 30 Under 30 In today's rapidly changing world of technology, making connections with the right co
Showing posts from 2013
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7th Annual LGBT Community Survey® report on 30,000 LGBT citizens indicates similarities and differences among the L, the G, the B and the T. Community Market & Insights (CMI) has released its 2013 LGBT Community Survey report. Over 30,000 people from the Lesbian, Gay, Bisexual and Transgender (LGBT) communities participated, representing more than 100 countries. More than 180 LGBT media, events and organizations worldwide partnered with CMI in this year’s study. By attracting large numbers of respondents, CMI is able to look at the many segments within LGBT. Obviously the media consumption, purchasing patterns and motivations of a 25 year old single gay man living in New York City are completely different than those of a lesbian couple in their 60’s living in Sedona, Arizona. The study helps organizations understand how the LGBT community sometimes responds as one voice, or when demographic differences such as gender, age, and geographic residence are far more important.