Big Gay Business Forecast for Canada

Canada’s gay tourism is big business. It represents a $7 billion market that has remained relatively untapped by much of the tourism industry. With LGBT travelers spending more than $3400 per vacation, nearly twice as much than other visitors, it’s a revenue booster that is hard to ignore.

It is important for the tourism industry to begin planning how they will leverage and accommodate the millions of visitors WorldPride 2014 will bring to our region. This is one of the largest LGBT events in Canada’s history and the first-ever North American stop, the positive economic spin-offs that will stem from it cannot be underestimated.

TGC’s October conference will educate and inspire tourism-related organizations to prepare for what many organizers are describing as a once-in-a-lifetime business opportunity.

Connect with the LGBT Market: Where & How with Marketing Magazine’s Top 30 Under 30
In today's rapidly changing world of technology, making connections with the right consumer can be challenging.

Join Andrew Archer, one of Marketing Magazine's "Top 30 Under 30", as he shares his insight on how to focus your marketing efforts on where the LGBT community finds their information. Andrew’s session touches on mobile apps, social media, group-buying platforms, event marketing and out-of-home marketing (OOH).

Andrew brings 'Big Brand' consumer marketing experience from Procter & Gamble, and L'Oreal. He also owns a Toronto gay night club called "Church on Church" which was named a "Top New Bar" in 2012.

Travel Gay Canada Annual Conference
October 10-12, Niagara-on-the-Lake, Ontario

The conference will feature sessions that highlight businesses and destinations that have implemented gay tourism strategies to increase market share, revenue and customer loyalty, as well as presentations by LGBT marketing experts.

This year’s session and presentation topics also include:

  • Keynote session by AdRespect’s Mike Wilke on advertising’s inclusion of gay characters
  • Attracting the millions of WorldPride visitors and what it means for your business.
  • How leading companies successfully tailored their products to speak directly to LGBT consumers.

TGC's fourth annual conference takes place October 10th - 12th 2013 at The White Oaks Resort & Spa in Niagara-on-the-Lake, Ontario, Canada. Businesses that are interested in attending TGC’s annual conference are encouraged to visit the event website at which outlines the full program and guest speakers. Register by September 20 for early-bird travel, accommodations and transportation offers.


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