How Do You Select LGBT Media For Your Marketing Mix in 2018?

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos.

When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over a period…

Some Breakout Tweets from #ILoveGay Network - September 2017

We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below, we've been able to achieve Twitter posts with several thousand views and a strong engagement rate (likes, comments, shares and clicks) of 5-10%.

Twitter IS the media, not just a source for driving traffic to a website. Interactive Storytelling in 140 characters or less... Tap into the strength of social media and LGBTQ Influencers
with the #ILoveGay Twitter 360° Network!

Click Here for some of our latest #ILoveGay opportunities!
Read more on this topic with the following articles: The LGBT TwitterSphere - This Is Where They Eyeballs Are Going TodayHOW Do You Do It?  The LGBT "TwitterSphere" and the Unique Language of TwitterTips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay#ILoveGay and the LGBT Twitter 360° Environment
Our PowerPoint Presentation on Twitter, in PDF format: Do You Speak Twitter (and I…

Life Expectancy of Digital Content, with a Twist

When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain.

It was the blog life expectancy that first resonated with me... it felt right on!  Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix!

For most of the other social media post's life expectancy estimates, I concur... but for Facebook, I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Where els…

Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside

Look at Facebook as wonderful, safe small-town America... not a lot of bad things happen there, but lots of good sure does pass by Main Street every day (think the Facebook Newsfeed).  Your Facebook village can only have 5,000 residents, and new ideas can really only permeate ever so slightly via Facebook business pages and groups you're a part of. The rest does not make it past the town line.

Now don't get me wrong... Facebook was a great place to grow up, where we all mastered the art of commenting, liking and sharing (being engaged).  Look at Twitter as the urban face of social media today... it's the BIG CITY!  It's where you can jump in with both feet and be surrounded by millions instantaneously.  At first it's loud, it's noisy and it's confusing.  But then, over time, you start to make sense of it all and your surroundings.  You start to make friends and you start to listen both to people who think like you, as well as others with varying opinions. …

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We're Hiring

We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.

For LGBT Week NYC, May 15-19, 2017 in New York City, we'll be doing some unique programming on Thursday morning, May 18th, focusing on the world of LGBT New Media, including presentations from some of the top LGBT influencers, video bloggers and new media bloggers who focus as much on their social media outreach as they do their respective blogs.  If you're in this category, please do contact us, as we're looking for some of the best in new practices, thoughts and ideas related to how to reach a targeted LGBT community online.
Speaking of influencers, we've beefed up our off…

7 Packed Days of LGBT New Media

These past seven days have brought together an incredible array of LGBT influencers, bloggers, vloggers and YouTube content creators, showing first-hand both the strength and the evolution of LGBT New Media in 2016.

It started on July 29th at the Pride Con Meet & Greet at the Anaheim White House.  As this was the first time such a large group of LGBT influencers came together outside of VidCon, we weren't sure how it was all going to go.  But with over 150 attendees, it was a resounding success.  Attending were Trent and Luke, Joey Gentile, Andy Lalwani, Auston Matta, RJ Aguiar, Cole Ledford and Arielle Scarcelli, just to name a few.  Supporting businesses included Revry.TV and Gay Desert Guide / #ILoveGayPalmSprings.  Reviewing all of the social media posts, photos, videos and interactions both during and after the event, it proved once again the power of these individuals as LGBT media entities as the worlds of Facebook, YouTube, Twitter, Snapchat and Instagram continue to …

Introducing the LGBT Meeting Planners Association (LGBTMPA)

Launched this week to serve the unique needs of LGBT meeting planners around the globe, has created the ideal online marketplace for LGBT event planners, meeting planners and all of their industry contacts.  Designed to facilitate networking and growing business relationships, their main goal is to simply build business for the LGBT meeting planning community.

The LGBTMPA serves a unique space in the marketplace.  There are various groups and associations serving the LGBT travel community, including the International Gay & Lesbian Travel Association (IGLTA) and Community Marketing.  There are also several large groups and associations serving the meeting and event planning community, including the Professional Convention Management Association (PCMA) and the Meeting Professionals International (MPI), and within these are subgroups serving niche markets within this community, including LGBT.  They often meet up, on average, once or twice per year at thes…