7 Packed Days of LGBT New Media

These past seven days have brought together an incredible array of LGBT influencers, bloggers, vloggers and YouTube content creators, showing first-hand both the strength and the evolution of LGBT New Media in 2016.


It started on July 29th at the Pride Con Meet & Greet at the Anaheim White House.  As this was the first time such a large group of LGBT influencers came together outside of VidCon, we weren't sure how it was all going to go.  But with over 150 attendees, it was a resounding success.  Attending were Trent and Luke, Joey Gentile, Andy Lalwani, Auston Matta, RJ Aguiar, Cole Ledford and Arielle Scarcelli, just to name a few.  Supporting businesses included Revry.TV and Gay Desert Guide / #ILoveGayPalmSprings.  Reviewing all of the social media posts, photos, videos and interactions both during and after the event, it proved once again the power of these individuals as LGBT media entities as the worlds of Facebook, YouTube, Twitter, Snapchat and Instagram continue to evolve.

Read the recap and review by the OC Weekly at http://www.ocweekly.com/news/how-a-pride-convention-turned-into-an-intimate-meet-and-greet-7401268

Immediately after this, we flew down to Buenos Aires to attend the 9th annual GNetwork360 Conference.  The conversations from Pride Con just followed down to South America, as several of the presentations were focused on providing the South American tourism & business community a better understanding of both the LGBT marketplace and how to reach them most effectively online.  Presentations ranged from providing a better understanding of social media interactivity and hashtags, to hyper-targeting of a company's target market using both programmatic banner advertising and Facebook's advertising platform for drilling down to find just the right LGBT demographic for advertisers!

Presentations were done by Scruff, detailing some of the advertising opportunities available on their app, as well as some of their more recent LGBT travel developments within the app itself.



We also heard from Justin Garrett of Q.Digital, where he presented on some of their most recent advertising campaigns including a YouTube video series for the New Orleans CVB entitled #FollowYourNOLA, featuring Max Emerson and Kyle Kreiger and guest appearances with Matt & Beau.


The Nomadic Boys, Stefan and Sebastien, did a fantastic job providing an overview of the LGBT travel blogger environment and online landscape.



Lastly, the folks at Jack'd presented on their unique campaign held throughout Latin America, www.necesitamosmasbesos.com

All the while, the LGBT travel bloggers were working away, including the Nomadic Boys, Travels of AdamAndrew Villagomez, David Duran, Nelson Sheep of Põe na Roda, Jurriaan Teulings, Aaron Drake, Billy Kolber of Man About World and Gareth Johnson of Gay Star News.  They also headed up a panel focused on travel blogging and where it's all going, including individual presentations on the millennial traveler and some of their unique characteristics online (Pokemon Go notwithstanding)!

The entire week had a wide variety of presentations outside just the world of influencers, bloggers and the Internet, but even those presenters were busy helping spread the word about #GNetwork360 and the worlds of #TurismoLGBT, #GayTravel, #ArgentinaLGBT and even #BADiversa, a week of events held by the city of Buenos Aires in conjunction with GNetwork360.

With all that was going on this week, we were still able to spend some quality time with Jim McMichael of the Las Vegas CVA, Alex Bernardes of Revista Via G, Donna Keren of NYC & Company, Casey Koslowski of the Grand Resort & Spa, George Neary of the Miami CVB and Clovis Casemiro of IGLTA.




Overall, it was a powerful seven days of blog posts, photos, videos, status updates and Tweets all related to the ever-growing LGBT New Media community online... we're excited for the possibilities and opportunities in the months to come, including our LGBT New Media Expo, held in Las Vegas on December 13th, 2016, immediately after the CMI Tourism & Hospitality Conference, at the Vdara Hotel.  Focused on both the LGBT tourism marketplace, as well as the local Las Vegas LGBT business community, this expo is a first focusing on bringing the business community together with a wide array of LGBT influencers, bloggers, vloggers and YouTube content creators, as well as LGBT media companies and ad agencies with a strong digital focus.  We hope to see you there!


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