Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint

Multimedia Platforms Inc. (MMP) (OTCQB: MMPW) today announced it has completed the acquisition of Columbia FunMap, Inc. (FunMaps), a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint.


“This attractive complementary publication was our first acquisition target for many reasons,” stated Bobby Blair, CEO of MMP.  “In FunMaps we not only acquire the print publication, with a readership of over five (5) million per year, plus thousands of vendors and advertisers in established markets throughout United States and Canada, but also the robust online directory/city guide, Gayosphere.com,” added Blair.

FunMaps’ award-winning publisher and CEO, Alan H. Beck, will remain with the company for a period of at least three years, and will provide leadership and liason for MMPW with his established market.

"I am pleased to be taking FunMaps to a new level by making it a part of what is the next stage in the evolution of LGBT media," said Alan Beck, former CEO of FunMaps, and Co-President of MMP.  "It is gratifying to be able to bring our own legacy of established advertising relationships with blue-chip companies, developed over decades, into a partnership that will propel the company even further," Beck added.

Multimedia Platforms Inc. has also identified several other established and profitable media companies that each will bring a wealth of assets, revenue and strategic market advantages to MMP, as well as profiting from the alliance in their own core businesses. The company will announce acquisitions as agreements are signed.

ABOUT MULTIMEDIA PLATFORMS, LLC
Multimedia Platforms, LLC (“MMP”) is an industry-leading Multimedia Technology and Publishing company that integrates print media with social media, and related online platforms, to deliver information and advertising to niche markets. MMP’s goal is to utilize their proven business model to deliver niche publications and online platforms that target one of the most sought after demographics in the world, the $850 billion dollar Lesbian, Gay, Bisexual and Transgender global market.  MMP has recently expanded their concept to include video and mobile applications reaching deep into the international LGBT community.  MMP’s plan to interweave print, web and mobile delivery of the highest quality news and entertainment information via a variety of platforms crosses all cultural, generational and preferred modality barriers to reach an unprecedented audience.

Comments

Post a Comment

Popular posts from this blog

Life Expectancy of Digital Content, with a Twist

Image
When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain.

It was the blog life expectancy that first resonated with me... it felt right on!  Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix!

For most of the other social media post's life expectancy estimates, I concur... but for Facebook, I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Where els…
Read more

How Do You Select LGBT Media For Your Marketing Mix in 2018?

Image
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos.





When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over a period…
Read more

China Holds First Gay Employment Fair

Image
2nd Annual LGBT Corporate Diversity & Inclusion Conference highlights the business for workplace inclusion, Job Fair welcomes 400 LGBT job seekers and 17 major companies including Google, Starbucks, Ford, IBM, McKinsey, and Microsoft 


WorkForLGBT and Shanghai LGBT Professionals organized the 1st Annual China LGBT Talent Job Fair – the first time in China companies reached out to the LGBT community in support of diversity & inclusion in employment – on April 25th, 2015 in Shanghai, China. Earlier that day, WorkForLGBT and Shanghai LGBT Professionals held their 2nd Annual LGBT Corporate Diversity & inclusion Conference, welcoming 200 HR leaders and LGBT employees to discuss HR programs and policies that ensure equality at work.

This first of its kind gay job fair took place on Saturday, welcoming hundreds of LGBT graduating students and professionals, from a diversity of industry backgrounds and experiences in Shanghai. Tens of thousands in China’s LGBT community discussed t…
Read more