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Showing posts from 2014

How To Audit Your Content Marketing Plan

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While researching the importance of performing an audit for content marketing strategies, I came across many creative approaches and one comment in particular that really stuck in my craw. An online advisor suggested a “quick audit” as the solution, and I thought to myself, what good is an audit if it is done quickly? With synonyms like, examine, inspect and scrutinize, an audit needs to be thorough, to improve processes, lose unnecessary items and become more efficient.

Contently.com, a website specifically dedicated to helping improve online content, revealed some pretty frightening statistics in regards to material on the internet. When it comes to overlooked data on the world wide web, even the mighty Microsoft lost ground with 30% of their content being ignored. B2B’s content goes largely unused, somewhere between 60-70% of it remaining unpublished. Reasons like these and many others are why it is important to examine our content more thoroughly.



A woman vastly ahead of her time,…

Twitter Analytics Now Available For All Of Us

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Have you visited http://analytics.twitter.com yet?  It's an incredible new FREE tool provided by Twitter, allowing us to have a much better idea of how our individual Tweets are performing.



The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

Powerful new tools and analytics to allow us to better MEASURE and MONITOR the performance of social media marketing in 2014.


NAGLREP Presentation by Matt Skallerud: #LGBTBiz

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Are you LGBT and in the Real Estate profession?  If so, be sure to check out the upcoming conference in Fort Lauderdale this October 2014:
http://www.naglrep.com/conference2014/

This is the inaugural fall conference of the National Association of Gay & Lesbian Real Estate Professionals, NAGLREP. This event is a one-of-a-kind forum featuring top speakers and industry leaders focused on the LGBT real estate market and the issues that influence and impact service to lesbian, gay, bisexual and transgender homebuyers and sellers.

Their conference brings together leading experts, nationally recognized LGBT personalities, housing and real estate executives and about 400 top-producing LGBT real estate professionals in a brand new forum. The two-day intensive program will feature informative town-hall sessions, tips-filled breakout sessions, keynote speakers and after hours networking functions including their Opening Reception, Cruise Night Out on the Fort Lauderdale Intracoastal Waterway …

CurbStand Appoints Serge Gojkovich as CEO

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Former Grindr, Blendr & ParkMe Executive to Bring Cashless Valet and Tip App to the Mass Market

CurbStand, the iOS app that allows users to seamlessly locate, pay and tip for valet parking from their mobile devices, has named Serge Gojkovich as Chief Executive Officer (CEO). Gojkovich specializes in niche marketing for mobile apps with a track record of success in elevating brands to leadership positions. As CEO, Gojkovich is responsible for driving the roll-out of CurbStand and bringing the ultimate cashless valet experience to drivers.

“To capitalize on the explosive growth in the $30 billion U.S. parking industry, as well as the industry’s move towards innovative technologies, the time was right to bring in a new CEO and Serge was a natural fit,” said Owen de Vries and Moncef Abbou, Co-Founders of CurbStand. “He is a proven leader in the mobile marketplace, with the requisite operational and brand marketing experience to help scale CurbStand and take it to the next level.”

For m…

First Ever National LGBT Real Estate Conference Coming to Fort Lauderdale

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As LGBT advocacy is reshaping the country, the first ever National LGBT Real Estate Conference will be hosted in Fort Lauderdale  October 14-16.  Registration for the event is presently open and the host organization  the National Association of Gay & Lesbian Real Estate Professionals, NAGLREP is expecting 400 LGBT and Gay Friendly real estate professionals from all over the USA and international destinations to attend.

It's an exciting time for LGBT real estate says NAGLREP founder Jeff Berger of Jupiter, Florida.  The organization was established in 2007 and includes over 700 LGBT and gay friendly real estate professionals nationwide and continues to grow.  As advocates members leveraged their influence and advanced both sexual orientation and gender identity protections to the National Association of Realtors Code of Ethics.   Now NAGLREP is hosting their inaugural conference and the line up is a who's who in LGBT real estate.  Former major league baseball player Billy…

#LGBTBiz Top Shared Stories - May 2014

NAGLREP to Host First Ever LGBT-Centric Real Estate Conference This Fall

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Association Chooses Gay-Friendly Fort Lauderdale for its October 14-16 Inaugural Event

The National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) has announced that it will host the 2014 National LGBT Real Estate Conference on October 14-16 at the Embassy Suites 17th Street Causeway in Fort Lauderdale. This is the first national business and networking forum of its kind dedicated to the LGBT real estate market and promoting homeownership in the lesbian, Gay, bisexual and transgender community.

The 700-member association with 35 chapters nationwide, which was launched in 2007 by founder Jeff Berger, is a mission-driven trade group that combines business and advocacy for equality to advance homeownership in the LGBT community. The fall conference is expected to draw leading experts on the LGBT market, nationally recognized trainers, housing and real estate executives and about 400 top-producing LGBT and gay friendly real estate professionals.

“The LGBT market is a p…

#GayTravel Hashtag RoundUp: #IGLTA2014

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Welcome to our first of a new series we're launching here at Pink Banana Media... the #GayTravel Hashtag RoundUp.  These are "social media stories" told by the folks out there Tweeting, posting their photos to Facebook and Instagram and sharing their videos on YouTube and Vine... all using a unique #hashtag and posting with a purpose!

This week we've chosen the IGLTA's ever successful Convention (www.IGLTAConvention.com / @IGLTA), an annual event this organization has put together for 31 years now. This year's event, held 8-10 May in Madrid, hosted approximately 275 delegates, Spanish dignitaries and global media who had gathered for networking and education to further the development of LGBT tourism.

Watch the conference unfold, as various delegate's stories are told below in Social Media Storyboard format, where their Tweets... their Instagram photos and their Facebook posts are brought together to tell a unique story about the business side Gay & …

#LGBTBiz Hashtag RoundUp: #DTGPressTour

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Welcome to our first of a new series we're launching here at Pink Banana Media... the #LGBTBiz Hashtag RoundUp.  These are "social media stories" told by the folks out there Tweeting, posting their photos to Facebook and Instagram and sharing their videos on YouTube and Vine... all using a unique #hashtag and posting with a purpose!

For our first #LGBTBiz Hashtag RoundUp, we've chosen the Dallas Tavern Guild's ever-successful LGBT Press Trip of 2014 (www.dallastavernguild.org / @TavernGuild), an annual event this organization has put together with local LGBT businesses, bars, clubs, the Cedar Springs Merchant Association (www.thestriponcedarsprings.com) and the Dallas Convention & Visitors Bureau for almost 10 years now. Bringing together a variety of LGBT travel writers, this trip included GNetwork360 from Argentina, Hans Ebenstien Travel, Fodors, About.com and more.

Their adventures are told below in Social Media Storyboard format, where their Tweets... th…

African American / Black LGBT Community Survey® Reports on the Attitudes and Consumer Behavior of Over 2000 Participants

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Community Marketing & Insights (CMI) has released a breakthrough report on the attitudes and consumer behaviors of over 2,000 African American / Black LGBT residents of the United States. The study, produced in partnership with the Center for Black Equity, focused on participants who interact with media, events and organizations representing the African American / Black LGBT community, especially Black Pride festivals.

The research report was presented on April 24th by Earl Fowlkes (see photo), President of the Center for Black Equity, during the 7th Annual LGBT Marketing Conference at the New York Times Conference Center. “This survey is a major break though for the African American/Black LGBT consumer market. We finally have data that provides insight on the African American/ Black LGBT purchasing power in the United States,” said Mr. Fowlkes.
A sample of key findings for African American LGBTs living in the United States:
75% of participants feel positively toward corporations t…

LGBT Marketing Conference Schedule is Finalized - Includes Google, Hilton, WNBA, Digitas and more

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If you haven't registered for the upcoming LGBT Marketing Conference in New York April 24th, 2014, then be sure to do so now at www.LGBTMarketingConference.com.  The speaker schedule is now complete and the line-up is incredible, as outlined below.  Held at the New York Times Conference Center, this year's conference focuses on three main pillars of business today...
Sales & Marketing, Leisure & Business, and Tracking & Results.

Schedule for the Day
LGBT Sales and Marketing
Tom Roth, President, Community Marketing & Insights
   • Update on CMI’s LGBT Community Survey Research
   • LGBT Marketing Trends and Observations:
        Looking Ahead at 2014 and Beyond
Matt Skallerud, President, Pink Banana Media
   • Social Media and Website Analytics – Integrated to
      Give Your Company the Strategic Edge
   • #LGBTBiz - #hashtags to Maximize Your Social Media Outreach

Keynote Corporate Case Studies
How Hilton Goes Out to Reach LGBT Travelers    John Forrest Ales, Vice P…

LGBT Marketing Conference NYC Spotlight: Hilary Shaev - Leading the Way: Lesbians and the WNBA

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Meet Hilary Shaev, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 24th, 2014.

Hilary Shaev, Vice President of Marketing at the NBA (National Basketball Association), will be speaking on "Leading the Way: Lesbians and the WNBA".

About the presentation:
Lesbians have been devoted WNBA fans since the league's inaugural season in 1997.

In order to better serve and engage this highly valued segment of its fanbase, the league conducted a comprehensive study with CMI last year.

With its 18th season tipping off in just a few weeks, the WNBA is executing a comprehensive targeted marketing and communications plan that underscores its commitment to inclusion, equality and its lesbian fans.

In her conference presentation, NBA VP/Marketing Hilary Shaev will share the multi-channel elements of this integrated campaign.




LINKS: http://www.lgbtmarketingconference.com/

LGBT Marketing Conference NYC Spotlight: Cathy Renna - Public Relations Strategies for Reaching the LGBTQ Community

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Meet Cathy Renna, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 24th, 2014.

Cathy Renna, SVP at Target Cue, will be speaking on "Public Relations Strategies for Reaching the LGBTQ Community".

About the presentation:
In this session, longtime LGBT communications activist and expert Cathy Renna will highlight and discuss ways that targeted PR strategies and tactics can be leveraged to reach the LGBT community. Working with diverse non-profits and high profile LGBT individuals, Renna has spent the last 2 decades immersed in the worlds of LGBT and mainstream media and has continued to thrive in an ever-changing media environment, one where PR and earned media can be as valuable as marketing and advertising. Join her for a presentation and discussion of how PR can be an indispensable tool for reaching the LGBT community and our allies.

About Cathy Renna:
Renna is nationally recognized as a media relations expert and as a leader within the LGB…

LGBT Marketing Conference NYC Spotlight: Brooke Skinner - Mobile is SO Gay: New Rules for LGBT Engagement

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Meet Brooke Skinner, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 24th, 2014.

Brooke Skinner, SVP Brand Strategy Lead, Digitas, will be speaking on "Mobile is SO Gay: New Rules for LGBT Engagement".

About the presentation:
According to Google, 68% of gay men & 60% of lesbians own smartphones, 45% of LGBTs will research whether a company is “gay friendly” before making a purchase, & 50% have switched products after learning of a company’s negative attitudes toward the LGBT. Although the LGBT population is nearly 12MM in the U.S., little else was known about LGBT mobile device consumers. Until recently.

DigitasLBi partnered with Community Marketing Insights (CMI) to commission the industry’s first large-scale research, which found LGBT individuals & families are embracing the “mobile first” way by adopting smartphones and tablets to manage family households, plan and book travel, & leverage mobile shopping technology.

Abou…