LGBT Marketing Conference NYC Spotlight: Cathy Renna - Public Relations Strategies for Reaching the LGBTQ Community
Cathy Renna, SVP at Target Cue, will be speaking on "Public Relations Strategies for Reaching the LGBTQ Community".
About the presentation:
In this session, longtime LGBT communications activist and expert Cathy Renna will highlight and discuss ways that targeted PR strategies and tactics can be leveraged to reach the LGBT community. Working with diverse non-profits and high profile LGBT individuals, Renna has spent the last 2 decades immersed in the worlds of LGBT and mainstream media and has continued to thrive in an ever-changing media environment, one where PR and earned media can be as valuable as marketing and advertising. Join her for a presentation and discussion of how PR can be an indispensable tool for reaching the LGBT community and our allies.
About Cathy Renna:
Renna is nationally recognized as a media relations expert and as a leader within the LGBT community. As a major force behind the success and growth of the Gay and Lesbian Alliance Against Defamation (GLAAD), where she worked for 14 years, Cathy served as a primary spokesperson for GLAAD, as well as its first National News Media Director.
Since leaving GLAAD and founding her own independent PR firm Renna Communications in 2006, based in New York, Cathy has worked to increase the visibility of clients such as the Williams Institute, OutServe, The Ali Forney Center, The Fenway Institute, The National Gay and Lesbian Task Force, and more.