Showing posts from April, 2014

LGBT Marketing Conference Schedule is Finalized - Includes Google, Hilton, WNBA, Digitas and more

If you haven't registered for the upcoming LGBT Marketing Conference in New York April 24th, 2014, then be sure to do so now at  The speaker schedule is now complete and the line-up is incredible, as outlined below.  Held at the New York Times Conference Center, this year's conference focuses on three main pillars of business today...
Sales & Marketing, Leisure & Business, and Tracking & Results.

Schedule for the Day
LGBT Sales and Marketing
Tom Roth, President, Community Marketing & Insights
   • Update on CMI’s LGBT Community Survey Research
   • LGBT Marketing Trends and Observations:
        Looking Ahead at 2014 and Beyond
Matt Skallerud, President, Pink Banana Media
   • Social Media and Website Analytics – Integrated to
      Give Your Company the Strategic Edge
   • #LGBTBiz - #hashtags to Maximize Your Social Media Outreach

Keynote Corporate Case Studies
How Hilton Goes Out to Reach LGBT Travelers    John Forrest Ales, Vice P…

LGBT Marketing Conference NYC Spotlight: Hilary Shaev - Leading the Way: Lesbians and the WNBA

Meet Hilary Shaev, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 24th, 2014.

Hilary Shaev, Vice President of Marketing at the NBA (National Basketball Association), will be speaking on "Leading the Way: Lesbians and the WNBA".

About the presentation:
Lesbians have been devoted WNBA fans since the league's inaugural season in 1997.

In order to better serve and engage this highly valued segment of its fanbase, the league conducted a comprehensive study with CMI last year.

With its 18th season tipping off in just a few weeks, the WNBA is executing a comprehensive targeted marketing and communications plan that underscores its commitment to inclusion, equality and its lesbian fans.

In her conference presentation, NBA VP/Marketing Hilary Shaev will share the multi-channel elements of this integrated campaign.