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Showing posts from 2011

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LGBT Marketing Conference NYC Spotlight: Scott Gatz - GayCities.com

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Meet Scott Gatz, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.

Scott will be speaking on Getting found & standing out: Mobile Phones, Location Based Services, where do you fit in?
Your customers are using their mobile phones for everything these days.   From discovering where to go, connecting with friends,  planning trips to online payments.    Every day you read about iPhone, Android, Facebook Places, Foursquare and how consumers are relying on their devices in ways we never imagined before.   This session will get you up to speed on the trends in Mobile and Location Based Services and what all this means for your planning process.    Should you be experimenting in mobile this year?  How do you plan for a future where more people find you in their palm than on their desk?   Hear Scott's take on the industry and participate in a discussion with others in the room.

LINKS:  www.LGBTMarketingConference.com  |  www.GayCities.com


LGBT Marketing Conference NYC Spotlight: John Lake - Corporate Development Director, Human Rights Campaign

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Meet John Lake, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.


John Lake will be speaking on Connecting Responsibly to LGBT Consumers
The LGBT Community is especially sensitive to businesses that seek their loyalty without recognizing the importance of good corporate citizenship.  John will discuss how companies successfully connect their internal policies to LGBT marketing efforts, and what steps to take to create strong relationships with community partners. Examples will be shared to illustrate how social responsibility can be integrated into an effective marketing message. As Corporate Development Director for America’s largest LGBT Advocacy Organization, and with 15 years of strategic marketing experience, John understands both sides of corporate/community relationships and seeks to create responsible partnerships that benefit them both.


LINKS:  http://www.lgbtmarketingconference.com/ | www.hrc.org

LGBT Marketing Conference NYC Spotlight: Darren Spedale - Founder, StartOut

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Meet Darren Spedale, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.


One of the presenters of The Business of LGBT Business
Darren Spedale, Founder, StartOut with Richard Oceguera, President, NGLCC-NY and Thomas Roth, President, Community Marketing, Inc.

Leveraging Diversity to You AdvantageNGLCC Certification and Supplier DiversityThe Newest Niche: Breakthrough research is uncovering a significant new LGBT B2B market segment. We call it the “Multiplier Marketing” effect, and corporations can leverage it to maximize LGBT ROI

Darren's presentation will be as follows:

Leveraging Diversity to Your Advantage
Throughout the 20th century - and still in many places today - gays and lesbians have had to hide their sexual orientation in order to avoid losing clients, losing promotions, or even losing their job.  However, in the early part of the 21st century, many members of the LGBT community have come to realize that being gay or lesbian nee…

LGBT Marketing Conference NYC Spotlight: Merryn Johns - Curve Magazine

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Meet Merryn Johns, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.


Merryn Johns, Editor in Chief, Curve Magazine, together with Jennifer Vanasco, Editor in Chief, 365gay.com/Logo, will be presenting the Lesbian Marketing PanelLesbian consumers are often depicted as marginal, reluctant or elusive, when in fact the opposite is true. You just need to know how to find them.


Merryn Johns' angle will be in presenting Lesbian Myths and Marketing: How To Reach An Elusive and Lucrative Segment. The talk will challenge some of the stereotypes about lesbians that persist and cause advertisers to underestimate this diverse and savvy market segment. It will illustrate the breadth of the lesbian demographic, and outline what lesbians seek from brands, products and services. Discover why representation is so important to lesbians, how to balance a business message with political insight, and how to directly reach this strong market segment, dom…

LGBT Marketing Conference NYC Spotlight: Cathy Renna - Renna Communications

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Meet Cathy Renna, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.  Cathy will be presenting the following:
“I Never Thought About It That Way" Personal storytelling as a tool for promotion and social change  An extremely effective way to educate the public - especially in the realm of earned media - is by placing the stories of "real people" who exemplify the issue you are promoting. For over two decades, Cathy Renna has been a media activist, communications expert and is now owner of a public interest communications firm that specializes in just that. Renna Communications, with the tag line "we'll get your story told," has placed thousands of articles about the lives of the LGBT community and our allies, resulted in earned media of incalculable value. But the true value lies in the impact. The intersection of issues and individuals is one that can be challenging and fraught with obstacles and challenges. Come …

LGBT Marketing Conference NYC Spotlight: Serge Gojkovich - Gay Consultants Inc.

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Meet Serge Gojkovich, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.

Along with David Paisley of Community Marketing, Inc., Serge will be presenting on Strategies For Getting The Most Out of Media and Sponsorship Purchases.  As President of Gay Consultants, Inc. (GCI), and a leading expert in LGBT marketing and public relations with over fourteen years experience Serge Gojkovich has established himself as a trusted advisor, skilled marketing director and deft project manager with an intuitive grasp of technology and knack for creative solutions.

Drawing upon Serge’s vast experience working with a client list that currently includes Visit London, Grindr, VisitBritain, the Commonwealth of Massachusetts and Instinct Magazine’s Gay Travel News, this joint presentation with David Paisley, will address the challenges of synthesizing information overload in the contemporary business environment, distilling that information down to its essent…

LGBT Marketing Conference NYC Spotlight: Tom Legan - LEGAN Promotions Inc.

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Meet Tom Legan, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.
Tom will be presenting Leveraging Pride, Community Events and Promotions, alongside Jerime Black, LGBTQ Sales & Marketing Manager, Barefoot Wine.  The information presented will be: How to Promote Your Business to the LGBT Community Through Consumer Event MarketingThe Lovemarks of this century will be the brands and businesses that create genuine emotional connections with the communities and networks they live in
Tom will be talking about "How to Promote Your Business to the LGBT Community Through Consumer Event Marketing". Over the past 8 years, the agency has helped television networks like HGTV, Lifetime and ABC and brands like Macy's directly and personally reach the LGBT audience through participation at gay pride festivals and related consumer events. He'll highlight what tactics have worked best for his clients at these events including feedback r…

LGBT Marketing Conference NYC Spotlight: Stephen Lucin - Intercontinental Style

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Meet Stephen Lucin, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.


Stephen will be presenting Earned Media/PR Strategies For Reaching the LGBT and Mainstream Communities.  The presentation by Intercontinental Style’s Stephen Lucin will focus on techniques that can assist businesses/individuals in reaching both LGBT and Mainstream communities through sophisticated Earned Media/PR tactics. Opening with an introduction to the value of earned media, the presentation will then focus on examples where these strategies have been most effective. Similarities and differences in approaches will be explored to further appreciate the unique nature of each market demographic, and will  illustrate the importance to approach different communities with tailored tactics.

A workshop not to be missed!

Links: www.lgbtmarketingconference.com | www.intercontinentalstyle.com