LGBT Marketing Conference NYC Spotlight: Stephen Lucin - Intercontinental Style

Meet Stephen Lucin, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.

Stephen will be presenting Earned Media/PR Strategies For Reaching the LGBT and Mainstream Communities.  The presentation by Intercontinental Style’s Stephen Lucin will focus on techniques that can assist businesses/individuals in reaching both LGBT and Mainstream communities through sophisticated Earned Media/PR tactics. Opening with an introduction to the value of earned media, the presentation will then focus on examples where these strategies have been most effective. Similarities and differences in approaches will be explored to further appreciate the unique nature of each market demographic, and will  illustrate the importance to approach different communities with tailored tactics.

A workshop not to be missed!

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