LGBT Marketing Conference NYC Spotlight: Tom Legan - LEGAN Promotions Inc.

Meet Tom Legan, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011.

Tom will be presenting Leveraging Pride, Community Events and Promotions, alongside Jerime Black, LGBTQ Sales & Marketing Manager, Barefoot Wine.  The information presented will be:
  • How to Promote Your Business to the LGBT Community Through Consumer Event Marketing
  • The Lovemarks of this century will be the brands and businesses that create genuine emotional connections with the communities and networks they live in

Tom will be talking about "How to Promote Your Business to the LGBT Community Through Consumer Event Marketing". Over the past 8 years, the agency has helped television networks like HGTV, Lifetime and ABC and brands like Macy's directly and personally reach the LGBT audience through participation at gay pride festivals and related consumer events. He'll highlight what tactics have worked best for his clients at these events including feedback received from event attendees. This information will be valuable for any company who wants to target the LGBT audience to successfully promote their brand. For more details on Tom and his agency, visit http://www.LeganPromotions.com

LEGAN Promotions Inc. helps television networks and companies directly and personally reach their target audiences through consumer event marketing. LEGAN Promotions Inc. was created in 2003 by former Showtime Networks television executive Tom Legan, who managed national promotions and events for the network for six years along with the promotional launches of original series and movies including The Chris Isaak Show, Soul Food, Dead Like Me, Tales of the City, The L Word and all promotions associated with the highest rated and groundbreaking series in the network's history at the time - Queer As Folk. He also promoted high profile boxing events such as Tyson vs. Holyfield and concerts on the network such as the Backstreet Boys Live. He has been honored with several awards including two CTAM (Cable & Telecommunications Marketing Association) Mark Awards along with several awards from Viacom, Showtime and Equifax, one of his former employers. He has spoken at several entertainment conferences and volunteers his free time with Jersey Cares on various community service projects around NJ.



Comments

  1. eventpro strategiesMarch 20, 2013 at 2:33 AM

    So true, and what’s perhaps even more devastating is that there’s been so little support to help the community rebuild. promotional event company

    ReplyDelete

Post a Comment

Popular posts from this blog

Life Expectancy of Digital Content, with a Twist

Image
When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain. It was the blog life expectancy that first resonated with me... it felt right on!   Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix! For most of the other social media post's life expectancy estimates, I concur... but for Facebook , I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Wh
Read more

How Do You Select LGBT Media For Your Marketing Mix in 2018?

Image
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over
Read more

Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside

Image
Look at Facebook as wonderful, safe small-town America... not a lot of bad things happen there, but lots of good sure does pass by Main Street every day (think the Facebook Newsfeed).  Your Facebook village can only have 5,000 residents, and new ideas can really only permeate ever so slightly via Facebook business pages and groups you're a part of. The rest does not make it past the town line. Now don't get me wrong... Facebook was a great place to grow up, where we all mastered the art of commenting, liking and sharing (being engaged).  Look at Twitter as the urban face of social media today... it's the BIG CITY!  It's where you can jump in with both feet and be surrounded by millions instantaneously.  At first it's loud, it's noisy and it's confusing.  But then, over time, you start to make sense of it all and your surroundings.  You start to make friends and you start to listen both to people who think like you, as well as others with varying opinio
Read more