LGBT Marketing Conference NYC Spotlight: Cathy Renna - Renna Communications
Meet Cathy Renna, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011. Cathy will be presenting the following:
“I Never Thought About It That Way"
Personal storytelling as a tool for promotion and social change
An extremely effective way to educate the public - especially in the realm of earned media - is by placing the stories of "real people" who exemplify the issue you are promoting. For over two decades, Cathy Renna has been a media activist, communications expert and is now owner of a public interest communications firm that specializes in just that. Renna Communications, with the tag line "we'll get your story told," has placed thousands of articles about the lives of the LGBT community and our allies, resulted in earned media of incalculable value. But the true value lies in the impact. The intersection of issues and individuals is one that can be challenging and fraught with obstacles and challenges. Come hear from Renna speak from her vast experience about how to integrate real stories into the work you are doing, whether you are promoting a product or an advocacy organization's specific issues. She will share best practices and tips, using real-life examples to help you take you work to the next level and get the public to walk away saying "I never thought about it that way." You'll walk away saying the same thing.