LGBT Marketing Conference NYC Spotlight: John Lake - Corporate Development Director, Human Rights Campaign
John Lake will be speaking on Connecting Responsibly to LGBT Consumers
The LGBT Community is especially sensitive to businesses that seek their loyalty without recognizing the importance of good corporate citizenship. John will discuss how companies successfully connect their internal policies to LGBT marketing efforts, and what steps to take to create strong relationships with community partners. Examples will be shared to illustrate how social responsibility can be integrated into an effective marketing message. As Corporate Development Director for America’s largest LGBT Advocacy Organization, and with 15 years of strategic marketing experience, John understands both sides of corporate/community relationships and seeks to create responsible partnerships that benefit them both.