LGBT Marketing Conference NYC Spotlight: Brooke Skinner - Mobile is SO Gay: New Rules for LGBT Engagement
Brooke Skinner, SVP Brand Strategy Lead, Digitas, will be speaking on "Mobile is SO Gay: New Rules for LGBT Engagement".
About the presentation:
According to Google, 68% of gay men & 60% of lesbians own smartphones, 45% of LGBTs will research whether a company is “gay friendly” before making a purchase, & 50% have switched products after learning of a company’s negative attitudes toward the LGBT. Although the LGBT population is nearly 12MM in the U.S., little else was known about LGBT mobile device consumers. Until recently.
DigitasLBi partnered with Community Marketing Insights (CMI) to commission the industry’s first large-scale research, which found LGBT individuals & families are embracing the “mobile first” way by adopting smartphones and tablets to manage family households, plan and book travel, & leverage mobile shopping technology.
About Brooke Skinner:
Global Strategy Maven / Creative Catalyst / Thought Leader
- Great strategy (and great communication) is a good story, well told.
- Consumers are people first. We must understand them as human beings in order to fully understand their behavior as consumers.
- Facts are not insights. Facts tell the truth, insights inspire possibility. Both are important and understanding the difference is important.
- There is magic in the numbers, you just have to know how to find it. Some of the most interesting nuggets lie buried deep in a cross tab, just waiting to be discovered.
More about Brooke: