NAGLREP Presentation by Matt Skallerud: #LGBTBiz

Are you LGBT and in the Real Estate profession?  If so, be sure to check out the upcoming conference in Fort Lauderdale this October 2014:
http://www.naglrep.com/conference2014/

This is the inaugural fall conference of the National Association of Gay & Lesbian Real Estate Professionals, NAGLREP. This event is a one-of-a-kind forum featuring top speakers and industry leaders focused on the LGBT real estate market and the issues that influence and impact service to lesbian, gay, bisexual and transgender homebuyers and sellers.

Their conference brings together leading experts, nationally recognized LGBT personalities, housing and real estate executives and about 400 top-producing LGBT real estate professionals in a brand new forum. The two-day intensive program will feature informative town-hall sessions, tips-filled breakout sessions, keynote speakers and after hours networking functions including their Opening Reception, Cruise Night Out on the Fort Lauderdale Intracoastal Waterway with 400 LGBT and Gay Friendly real estate professionals, and a Night Out in Wilton Manors.

Matt Skallerud, speaking on behalf of Pink Banana Media, will be presenting on #LGBTBiz - Advanced LGBT Social Media Marketing Strategies for 2014
Most folks know how to post their content on Facebook, Twitter and LinkedIn now. Our presentation focuses on some of the more advanced topics in social media marketing available to us today, including 1) influencers, 2) social media integration with search, and 3) #hashtags and how your company can put them to work to help maximize your social media outreach . Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

We will touch on Interpersonal Marketing, discussing in more detail how marketing outreach in today's environment merges PR, advertising and social media. In today's world, user-generated content [photos, status updates and reviews about your business] are becoming more and more relevant... we'll be discussing some of these trends, including how your business can best utilize Instagram, Vine [new 6-second video service offered by Twitter] and more.

We will then be presenting a series of case studies, showing examples of how various clients have used these social media techniques in their marketing outreach.

Link to presentation:
https://dl.dropboxusercontent.com/u/2329765/PBM-SocialMedia2014-Sales.pdf

About Matt Skallerud, Pink Banana Media:
Currently heading up the new New York City office
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 19 years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others.

In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA) and Travel Gay Canada (TGC). He is actively involved with key national LGBT organizations including the NGLCC and Lambda Legal, just to name a few.
  - Matt Skallerud on About.me
  - Matt Skallerud on RebelMouse

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