Welcome to the LGBT New Media Blog

The HUB for LGBT New Media Professionals - Content Providers, Marketers and Researchers

The mission of LGBT New Media (LGBTNewMedia.com) is to build business opportunities for LGBT and LGBT-friendly businesses focused on the various aspects of new media (blogs, video, photos, social media).

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How Do You Select LGBT Media For Your Marketing Mix in 2018?

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Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over
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Life Expectancy of Digital Content, with a Twist

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When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain. It was the blog life expectancy that first resonated with me... it felt right on!   Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix! For most of the other social media post's life expectancy estimates, I concur... but for Facebook , I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Wh
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Big Gay Business Forecast for Canada

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Canada’s gay tourism is big business. It represents a $7 billion market that has remained relatively untapped by much of the tourism industry. With LGBT travelers spending more than $3400 per vacation, nearly twice as much than other visitors, it’s a revenue booster that is hard to ignore. It is important for the tourism industry to begin planning how they will leverage and accommodate the millions of visitors WorldPride 2014 will bring to our region. This is one of the largest LGBT events in Canada’s history and the first-ever North American stop, the positive economic spin-offs that will stem from it cannot be underestimated. TGC’s October conference will educate and inspire tourism-related organizations to prepare for what many organizers are describing as a once-in-a-lifetime business opportunity. Connect with the LGBT Market: Where & How with Marketing Magazine’s Top 30 Under 30 In today's rapidly changing world of technology, making connections with the right co
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