LGBT Business News Debuts in the Miami Herald
News covers LGBT-friendly companies, LGBT-owned businesses, lesbian, gay, bisexual and transgender executives, entrepreneurs, employees, business trends and more.
LGBT Business News announced its official launch on January 19, 2015. The company will publish a full-page bi-weekly print publication, a monthly magazine and have a robust web site, www.lgbtbusinessnews.com that will produce exclusive news and content about the lesbian, gay, bisexual and transgender (LGBT) community. The announcement came shortly after their print and distribution partnership with the Miami Herald.
"With the Miami Herald as our print and distribution partner, LGBT Business News will print 138,000 bi-weekly and 100,000 copies of the monthly magazine, making LGBT Business News the largest LGBT business publication in the U.S. States," said Arnel Trovada, CEO and Publisher of LGBT Business News.
LGBT Business News will write exclusive stories about lesbian, gay, bisexual, transgender executives, entrepreneurs, employees, LGBT-friendly companies, business trends and more. The editorial focus is 100 percent business news-from the Fortune 500, Forbes 500, INC 500, LGBT-friendly companies to LGBT-owned businesses. The online content will feature expanded news stories and exclusive content not available in print. Other online features include user-friendly news and events pages allowing businesses and organizations to publicize and promote their events on www.lgbtbusinessnews.com.
The full-page feature will appear in the Miami Herald's Business Monday and the monthly magazine will be distributed to 100,000 of the Herald's subscribers and retailers including Publix, Starbucks, Walmart, Barnes & Noble and 7-Eleven.
"We are very excited about working with LGBT Business News," said Samuel Brown, VP of Advertising for the Miami Herald. "The LGBT community is important to us and we want to enhance our relationship with them through this partnership."
The U.S. LGBT community has over $800 billion in buying power, according Witeck Communications, a leading strategic marketing communications firm. The State of Florida has the third largest LGBT population in the U.S. The Miami Metropolitan area has an adult LGBT population of approximately 273,540 and attracts 1.2 million LGBT visitors annually according to the Miami's LGBT Visitor Center.
Is marketing to the LGBT community good for business? According to the Witeck study, LGBT customers demonstrated by their purchasing patterns showed that brand loyalty means much more to the LGBT community than price. Nearly 71% of the LGBT adults they surveyed said they are likely to remain loyal to a brand they believe to be very friendly and supportive to the lesbian, gay, bisexual and transgender community even when less friendly companies may offer lower prices or be more convenient. Major brands have identified the financial benefits of targeting their marketing efforts including Mercedes, BMW, JCPenney, Ray-Ban, Gap, Expedia, Bud Light, Smirnoff, Target, Oreo, Amazon, and Microsoft. Even Martha Stewart Living is on that list.
As more LGBT executives and entrepreneurs continue to make national news such as Tim Cook, CEO of Apple and Kevin McClatchy, Chairman of the McClatchy Company, parent company of the Miami Herald and Chris Hughes, the co-founder of Facebook, Arnel Trovada believes that an exclusive business publication for the LGBT community has huge potential for growth. The Miami Metropolitan area is the first market and he plans to publish LGBT Business News in other major markets.
About LGBT Business News
LGBT Business News is a new print and digital media company. LGBT Business News will publish a full-page bi-weekly print publication,a monthly magazine and have a robust web site, www.lgbtbusinessnews.com that will produce exclusive news and content.
LGBT Business News will write exclusive stories about lesbian, gay, bisexual and transgender (LGBT) executives, entrepreneurs, employees, LGBT-friendly companies, business trends and more. The editorial focus will cover business and workforce issues from the Fortune 500, Forbes 500, INC 500, LGBT-friendly companies to LGBT-owned businesses.
LGBT Business News will publish 138,000 copies bi-weekly in Business Monday in the Miami Herald and a 100,000 copies as a monthly magazine supplement.
LGBTBusinessNews.com will have more exclusive stories and content online. The web site will have user-friendly news and events pages; and other services to help businesses reach their marketing goals. To pitch a news story or for advertising information, please contact Arnel Trovada at arnel@lgbtbusinessnews.com.
"With the Miami Herald as our print and distribution partner, LGBT Business News will print 138,000 bi-weekly and 100,000 copies of the monthly magazine, making LGBT Business News the largest LGBT business publication in the U.S. States," said Arnel Trovada, CEO and Publisher of LGBT Business News.
LGBT Business News will write exclusive stories about lesbian, gay, bisexual, transgender executives, entrepreneurs, employees, LGBT-friendly companies, business trends and more. The editorial focus is 100 percent business news-from the Fortune 500, Forbes 500, INC 500, LGBT-friendly companies to LGBT-owned businesses. The online content will feature expanded news stories and exclusive content not available in print. Other online features include user-friendly news and events pages allowing businesses and organizations to publicize and promote their events on www.lgbtbusinessnews.com.
The full-page feature will appear in the Miami Herald's Business Monday and the monthly magazine will be distributed to 100,000 of the Herald's subscribers and retailers including Publix, Starbucks, Walmart, Barnes & Noble and 7-Eleven.
"We are very excited about working with LGBT Business News," said Samuel Brown, VP of Advertising for the Miami Herald. "The LGBT community is important to us and we want to enhance our relationship with them through this partnership."
The U.S. LGBT community has over $800 billion in buying power, according Witeck Communications, a leading strategic marketing communications firm. The State of Florida has the third largest LGBT population in the U.S. The Miami Metropolitan area has an adult LGBT population of approximately 273,540 and attracts 1.2 million LGBT visitors annually according to the Miami's LGBT Visitor Center.
Is marketing to the LGBT community good for business? According to the Witeck study, LGBT customers demonstrated by their purchasing patterns showed that brand loyalty means much more to the LGBT community than price. Nearly 71% of the LGBT adults they surveyed said they are likely to remain loyal to a brand they believe to be very friendly and supportive to the lesbian, gay, bisexual and transgender community even when less friendly companies may offer lower prices or be more convenient. Major brands have identified the financial benefits of targeting their marketing efforts including Mercedes, BMW, JCPenney, Ray-Ban, Gap, Expedia, Bud Light, Smirnoff, Target, Oreo, Amazon, and Microsoft. Even Martha Stewart Living is on that list.
As more LGBT executives and entrepreneurs continue to make national news such as Tim Cook, CEO of Apple and Kevin McClatchy, Chairman of the McClatchy Company, parent company of the Miami Herald and Chris Hughes, the co-founder of Facebook, Arnel Trovada believes that an exclusive business publication for the LGBT community has huge potential for growth. The Miami Metropolitan area is the first market and he plans to publish LGBT Business News in other major markets.
About LGBT Business News
LGBT Business News is a new print and digital media company. LGBT Business News will publish a full-page bi-weekly print publication,a monthly magazine and have a robust web site, www.lgbtbusinessnews.com that will produce exclusive news and content.
LGBT Business News will write exclusive stories about lesbian, gay, bisexual and transgender (LGBT) executives, entrepreneurs, employees, LGBT-friendly companies, business trends and more. The editorial focus will cover business and workforce issues from the Fortune 500, Forbes 500, INC 500, LGBT-friendly companies to LGBT-owned businesses.
LGBT Business News will publish 138,000 copies bi-weekly in Business Monday in the Miami Herald and a 100,000 copies as a monthly magazine supplement.
LGBTBusinessNews.com will have more exclusive stories and content online. The web site will have user-friendly news and events pages; and other services to help businesses reach their marketing goals. To pitch a news story or for advertising information, please contact Arnel Trovada at arnel@lgbtbusinessnews.com.
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