LGBT Marketing Conference Schedule is Finalized - Includes Google, Hilton, WNBA, Digitas and more

If you haven't registered for the upcoming LGBT Marketing Conference in New York April 24th, 2014, then be sure to do so now at www.LGBTMarketingConference.com.  The speaker schedule is now complete and the line-up is incredible, as outlined below.  Held at the New York Times Conference Center, this year's conference focuses on three main pillars of business today...
Sales & Marketing, Leisure & Business, and Tracking & Results.

Schedule for the Day

 LGBT Sales and Marketing
Tom Roth, President, Community Marketing & Insights
   • Update on CMI’s LGBT Community Survey Research
   • LGBT Marketing Trends and Observations:
        Looking Ahead at 2014 and Beyond
Matt Skallerud, President, Pink Banana Media
   • Social Media and Website Analytics – Integrated to
      Give Your Company the Strategic Edge
   • #LGBTBiz - #hashtags to Maximize Your Social Media Outreach

Keynote Corporate Case Studies
How Hilton Goes Out to Reach LGBT Travelers
   John Forrest Ales, Vice President, Brand Public Relations, Hilton Worldwide
Leading the Way: Lesbians and the WNBA
   Hilary Shaev, Vice President, Marketing, National Basketball Association
   http://lgbtnewmedia.blogspot.com/2014/04/lgbt-marketing-conference-nyc-spotlight.html

Niche Marketing and Sales within the LGBT Community
Lessons Learned in a Decade of Same-Sex Weddings
   Bernadette Coveney Smith, President, 14 Stories and the Gay Wedding Institute
LGBT Family Market
   Gabriel Blau, Executive Director, Family Equality Council
African American LGBT Community Survey Results
   Earl D. Fowlkes, Jr., Present/CEO, Center For Black Equity

Digital Marketing
Exploring “Mainstream” Online Approaches to Connect with LGBTs
   Imran Khan, Creative Agency Lead, Google
Mobile is SO Gay: New Rules for LGBT Engagement
Harnessing Big Data to Target LGBT Consumers
   Mark Elderkin, CEO, Gay Ad Network

LGBT Marketing and Communications
Gay Media: Why Print Matters and Its Not Just Print Anymore
   Todd Evans, President & CEO, Rivendell Media
Public Relations Strategies for Reaching the LGBTQ Community
   Cathy Renna, Senior Vice-President, Target Cue
   http://lgbtnewmedia.blogspot.com/2014/03/lgbt-marketing-conference-nyc-spotlight.html
Facebook: The 21 Day Road To 50K Likes
   Gabriel Cooper, Marketing, Content and Community, GayCities & Queerty

Putting it All Together: Steps to Reaching the LGBT Market
Negotiating the Internal and Political Challenges of an LGBT Initiative
   Jeff Guaracino, Chief Strategy Officer, Atlantic City Alliance (ACA)
Closing Q&A
   Moderated by: Tom Roth, Community Marketing & Insights
   and Matt Skallerud, Pink Banana Media



Comments

  1. UnknownMay 15, 2014 at 8:08 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  2. UnknownMay 27, 2014 at 3:22 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  3. UnknownFebruary 28, 2015 at 9:54 AM

    Thank you again for your events, we started in 1980 with our SF LGBT community that did not know what letters even were about, in those days and most lived in "supposed to be…." actions. Today we were first to shoot the interviews with Judges of SF Marriages in 2012 reinstated DOMA and proud to meet the movers and shakers. We worked with LGBT TV Show (In the Life) and our hopes are to be a voice of shifts in identity and growth in 2015. www.OmOrganicMedia.com

    ReplyDelete

Post a Comment

Popular posts from this blog

Life Expectancy of Digital Content, with a Twist

Image
When I first saw this chart, I thought "what a great graphic to share with clients and include on presentations!"  But as I studied it in more detail, I liked part of what I saw, but for the rest, I thought "oh hell no!"  Let me explain. It was the blog life expectancy that first resonated with me... it felt right on!   Google and Bing make for a strong argument that content marketing, including converting social media posts into a solid blog posting, ensures that a digital marketing campaign will have a strong impact in both the short-term and long-term for a client.  2 years for a blog entry is a solid component to the digital marketing mix! For most of the other social media post's life expectancy estimates, I concur... but for Facebook , I do think it's important to point out that with their broad yet detailed member data, using their Audience Builder to hyper-target your exact customer demographic is second to none in digital marketing today.  Wh
Read more

How Do You Select LGBT Media For Your Marketing Mix in 2018?

Image
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. When they do talk about you, are they connecting their posts to your business profile?  Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over
Read more

Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside

Image
Look at Facebook as wonderful, safe small-town America... not a lot of bad things happen there, but lots of good sure does pass by Main Street every day (think the Facebook Newsfeed).  Your Facebook village can only have 5,000 residents, and new ideas can really only permeate ever so slightly via Facebook business pages and groups you're a part of. The rest does not make it past the town line. Now don't get me wrong... Facebook was a great place to grow up, where we all mastered the art of commenting, liking and sharing (being engaged).  Look at Twitter as the urban face of social media today... it's the BIG CITY!  It's where you can jump in with both feet and be surrounded by millions instantaneously.  At first it's loud, it's noisy and it's confusing.  But then, over time, you start to make sense of it all and your surroundings.  You start to make friends and you start to listen both to people who think like you, as well as others with varying opinio
Read more